Now that you have evaluated the moving industry, selected your chosen market and evaluated your competition, you can begin solidifying the details for your new company. These decisions will give your company its brand identity as well as access to its market.
1) Choose a Company Name and Logo
Names tell a lot about a company, especially in the case of a moving business. You should choose a name that communicates the primary characteristics of your brand. Additionally, the name of your business should be easy to pronounce and short enough for people to remember. Avoid the temptation to hastily settle on a business name to avoid hitting unnecessary roadblocks.
Before finalizing the name of your company, search online to make sure you can get the internet domain that you want for your website. You should also check whether you can register your chosen name, as well as perform additional research to make sure that your name is safe from trademark infringement. Keep working on the name for your moving business until you find a name that you can freely use.
Your company logo should be simple and easy to recognize. It should carry the theme of your brand and unify all your graphic designs. The logo should be easy to adapt for use online, on letterhead and in marketing material. If you have a great design, but it looks bad on an envelope, start over. Your logo must naturally fit everywhere in your organization.
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2) Decide on the Number of Your Employees
Labor can become one of the most expensive parts of your moving business. If you plan on working as a mover, you will need to have sufficient physical strength and agility to coincide with your business acumen. Even if you do much of the work, you will probably discover that a one-man moving operation is difficult to operate. You will need help.
Recruit several, reliable and strong workers to equip your business with the labor needed to serve customers. You will also need help in the office, including a bookkeeper and someone who can answer phones, take orders and schedule work. Hiring workers, however, brings a complex and expensive set of rules and regulations into play. Assess your labor needs and consult a business attorney, if necessary, to make sure you stay on the right side of the law.
3) Select a Location for Your Business
Find a suitable location for your company before you start doing business. You need to find a facility that can accommodate every business process needed to perform your mission. For example, should your company offer storage services, you will need sufficient and secure space to accommodate that part of your business. Your location should also be sufficiently distant from competing firms, so you can stake a claim to your territory, and convenient enough so it is accessible to your target market.
4) Decide on Your Services
Make sure that you offer enough services to accommodate your target market, but don’t spread yourself and your team too thin by offering too many bells and whistles. For example, you might want to offer packing services, but if doing so requires the acquisition of too many tools or too much material for you to easily manage, you should consider adopting such services later, as your business matures.
As you choose the services offered by your firm, select the ones that can differentiate your business from other area movers. Features such as interstate deliveries or store pickups could give your customers a reason to choose your company rather than another. Be creative and use the knowledge of the business that you have so far to offer innovative services to your market.
All your research and planning should be used to craft a fabulous business plan that will keep you focused as you progress toward your goal of owning a moving business. Show your business plan to prospective investors to win their confidence. You might also need to show it to vendors and bankers who might extend credit lines to your new company.