Shoppers escape exposure to many conventional marketing channels by spending so much of their time online. Rather than looking in a phone book or newspaper for the products and services that they need, people turn to search engines and social media sites to find solutions. Knowing this, you must have a social media strategy as part of your overarching marketing plan.
Even if you create an impressive website, you still need to engage with your target market on sites such as Facebook, Twitter and Google Plus. As you interact with prospective customers and the greater online community, you demonstrate that your business has a human touch that gives it a distinct character and voice. As you promote your moving business on social media, you want to make sure that everyone sees that you exist primarily to serve others. Sales and profits, therefore, are secondary to your mission.
Social Media Engagement
Rather than simply posting special sales pitches to your social media profiles, take a proactive approach that leads to engaging other users on a personal level. Through the tools available on each social media site, you can listen to the concerns moving customers have and learn about the problems that they experience. You have a chance to create value for them by giving them tips and information it makes their move go well, even if they do not choose your company.
As you talk with social media users, always be prompt with your responses and leverage potential customers using the values of their community and personal relationships. In general, people get weary when they are barraged with incessant sales pitches. Instead, they are attracted to companies and businesspeople who demonstrate an authoritative position in the marketplace and display a sincere concern for the welfare of others.
When you engage your target market, you show customers that you have the knowledge, skills and other abilities needed to satisfy their needs. When members of your audience and their friends and followers need to move, they naturally think of you as the best choice. Effective engagement, therefore, results in close relationships, a solid understanding of your market, and a steady stream of customers who trust your brand.
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Creating a Content Strategy
You can make your moving business stand out from other social media users by maintaining and optimizing your profile by publishing content that your audience finds valuable, fun, and informative. Part of the process of optimizing your social media presence involves using a variety of content formats. Rather than posting only in plain text, use a variety of videos, images and blog posts. Doing so creates excitement and stimulates the intellect of your readers.
Ideas for your social media posts include company news that keeps everyone informed about the activities of your team as well as the evolution of your firm. You can create news by announcing the achievements of your employees, the acquisition of new equipment and your involvement in the community. These types of news items help people intimately get to know your team and your brand.
Fun topics, such as pictures and lists of your favorite or most frequently moved items add intrigue to your social media presence and let your audience know that you are on social media to have a good time. Other topics such as bloopers, behind the scenes videos and customer testimonials add to the fun and raise the interest of your customers.
Add value to the community by posting tutorials that everyone who needs to move can use. People can benefit from the information you provide, because they don’t always realize all the special considerations and headaches that moving involves. You can also organize contests, giveaways and other promotions that encourage people to revisit your social media pages and interact with your brand.
As you interact on social media try to write and create visual content that appeals to people who have no knowledge of the movie industry. Most people and companies don't frequently move, so you need to generate a steady flow of leads and prospects to fuel your business. Such a need requires that you maintain a regular social media schedule where you post and share information frequently enough to keep your audience engaged.
Social Media Monitoring
Part of your social media strategy should include social listening, where you monitor what people say about your business as well as the circumstances that affect people who are in the process of moving. Numerous available third party social media management tools give you the ability to automate social monitoring, so you can stay aware of customer sentiment and your brand’s reputation while staying focused on your business.
When properly executed, your social media monitoring tactics will help you find out whenever someone in your neighborhood is moving. In response, you can proactively offer your services to them. Social media monitoring will also help you find out when customers are not happy with your service, giving you a chance to reach out to them before your reputation suffers.
Reputation Management for Social Media
Customer service is the Achilles’ heel of many firms, so you have a chance to use social media to give your company an edge over your competitors. When people know that they can trust you with their property and possessions and make amends when something goes wrong, they will likely turn to you every time they need to move and recommend you to everyone they know.
For the most part, the quality of your customer service will determine your reputation. Avoid the mistakes that other moving companies make when they think that they will never see their customers again. Some customers might never again need your services, but they know many people who will, at some point, need to move. Therefore, if you create a bad reputation for yourself and your company, you will hurt the long-term performance of your business.
Always respond to feedback and reviews left concerning the performance of your company and the quality of your service. Rather than creating fake positive reviews, encourage your past customers to follow you on social media and leave their comments. They can become your advocates by sharing their positive experience with your company. Always provide honest answers and do everything you can to make sure every one of your customers is completely satisfied.